FAIRYTALE PHYSICAL THERAPY WINS APTA STUDENT BUSINESS CONCEPT COMPETITION

Posted by vanessa on November 13, 2017

The first week of November was very busy for Fairytale Physical Therapy (FTPT). Not only were they working on final rehearsals for Disney's “The Beauty and the Beast Show” at Morgan Stanley Children’s Hospital, but co-founders Jenna Kantor and Katie Schmitt (both CUDPT 2018) were off to Chicago to attend the Private Practice Section (PPS) of the APTA 2017 Conference and Exhibition. , November 1-4.

Jenna and Katie attended the PPS Conference not just as students, but as winners of the 2017 PPS Student Business Concept Contest. The duo adapted FTPT for use in private practice offices as a revenue stream.  FTPT is a student-run service learning project that brings  abbreviated versions of popular musical theater shows to children’s hospitals. The performers teach kids dances comprised of therapeutic exercises. For the PPS contest, the project was tailored and marketed as a weekend event that can be held on a Saturday in clinic to get the word out about their PT office as well as a way to build a clinic’s brand in the community.

The co-founders of FTPT attended a meeting of the editorial board for PPS publication Impact Magazine, attended the Section's business conference meeting, enjoyed the President’s Awards Ceremony and Reception and presented a poster in the exhibit hall. Jenna Kantor commented, “The event was an incredible networking opportunity with private practice owners across the country.”

For Jenna and Katie, the event started with an unexpected meeting with outgoing President of the PPS, Dr. Terry Brown, who was the first person they met on the elevator on the morning of November 1st. The event ended with lively conversation and a welcome to the incoming President of the PPS, Dr. Sandy Norby. According to the two third year students, this is a great event for students to attend as many of the business owners shared information and asked if they had jobs lined up yet for after graduation.

Jenna Kantor (L) and Katie Schmitt, both CUDPT 2018

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